Overview
What is Medium?
Medium is a blogging and web publishing platform from the company of the same name in San Francisco, California.
TrustRadius Insights
Medium is not medium, it is top class!
Medium: Find Your Voice Online and Become a Thought Leader
Medium is one of the best blogging platforms
Top not interface and user experience.
Medium.com - Great way to repurpose your content to a new audience
Medium: Editor is Sharp, Content Marketing? Meh
Medium: Blogging for Professionals
Reviewer Pros & Cons
Pricing
What is Medium?
Medium is a blogging and web publishing platform from the company of the same name in San Francisco, California.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Squarespace?
Squarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.
What is Square Online?
Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.
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What is Medium?
Medium Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
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Reviews and Ratings
(27)Community Insights
- Business Problems Solved
- Pros
- Cons
Medium is a highly popular and versatile platform that offers a range of use cases for users across various industries. Professionals and authoritative writers rely on Medium to publish original content and reach a wider audience, thereby increasing the authority of their websites. The platform enables users to cross-link their articles on different websites, enhancing visibility and attracting new readers. This feature has been well-received by users who appreciate Medium as a blogging platform because it provides a simple and easy way to publish articles without the risk of external editing.
Companies also utilize Medium as part of their content marketing strategy to showcase thought leadership and engage with their target audience. By leveraging the self-editable platform provided by Medium, sales and marketing departments can craft stories and insights relevant to their industry, positioning themselves as thought leaders. The excellent feature set and user experience offered by Medium make it an ideal choice for companies looking for a highly visible platform to promote their brand and blog posts.
Individuals interested in growing their online presence find value in Medium's large following. They leverage the platform to gain followers, increase their online presence, and encourage readers to follow them on social media platforms. Additionally, Medium provides a valuable space for users to share knowledge and contribute insights, driving the overall growth of their respective fields.
Overall, Medium serves as an effective tool for users across different domains, allowing them to expand their reach, engage with readers, showcase expertise, and contribute to the online community.
Robust and Easy to Use Editor: Reviewers have found the editor provided by Medium to be surprisingly robust and easy to use. Many users appreciated the user-friendly interface and editing features, which made it easy for them to navigate and create content. Visually Pleasing Default Formatting: The default formatting of content on Medium has been praised by reviewers for being visually pleasing. Users appreciated not having to worry about formatting their articles from scratch, allowing them to focus on their writing. Easy Embedding of Media: While embedding media may not have initially been intuitive, many users found it very easy to do on Medium. They also highlighted the good features available for embedding various types of media such as videos and images. These three pros were mentioned frequently in user reviews, highlighting the robustness and ease-of-use of the editor, the visually appealing default formatting, and the simplicity of embedding media on Medium.
Weak Content Curation: Some users have expressed dissatisfaction with the topic selection in their Medium feed, stating that they often receive content that they are not interested in. It is unclear whether this is due to their own topic selection or if the publishers tagged their pieces poorly.
Limited Marketing Success Tracking: Several reviewers have mentioned that they are unsure if Medium is worth their content marketing efforts as they have not been able to tie any particular marketing success back to their efforts on the platform. This lack of measurable results has left them questioning the effectiveness of using Medium for content promotion.
Difficulty Gaining Traction and Visibility: Many users have found it challenging to gain traction and visibility for their articles on Medium due to various factors. They mention that the broad reach of the platform can be a double-edged sword, as while it allows them to reach a large audience, it also means that their content can easily get lost in the noise. Additionally, they note that content on Medium often gets buried quickly, making it harder for their own articles to be seen.
Attribute Ratings
Reviews
(1-2 of 2)Medium: Find Your Voice Online and Become a Thought Leader
- User-friendly interface and editing features
- Easy to categorize articles to ensure they are found
- Change tracker helps review changes before article is published.
- Due to how easy it is to publish, there is a lot of irrelevant noise in this space
- As with most social media sites, most users tend to troll or just be angry - could be better vetting of members
- Fake news: it is also hard to tell what is real journalism and what is opinion based
- Medium helps us create more content.
- Medium can create backlinks to our website and services.
- Medium helps us bring in more visitors that wouldn't have found our site/content otherwise.
We create and publish content on a range of relevant sites for us, but Medium offers a simple, self editable way to build a following, engage, link back and reach audiences that might not otherwise have found our content.
- Easy usage, clear, good features to embed media from video to image.
- If using the import tool, Medium adds rel=canonical automatically.
- Great way to engage with, tag and encourage engagement with a relevant readership.
- It can be harder to get your content seen as medium is a popular platform.
- It is still early days for us to track back success (traffic, rank etc) from posting to medium regularly. I hear tracking success outside vanity metrics can be hard for others too.
- I am yet to figure out how to create and add to magazines - these have the potential to be a good audience booster, but not too clear.
It will require work on engagement though, and regular posting.
- Good way to raise awareness of our content with @mentioned influencers
- Good way to link back to your original content
- Aside from publishing your own content Medium is a great news site in its own right. If you're looking for relevant industry news or other content, check in daily to see what's going on with others in your industry.